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This is a microsite / social contract creator sold to Nike LIVESTRONG while I was an intern at EVB. The user navigates to the site via Nike LIVESTRONG's Facebook page and can fill out a "socially binding" contract that automatically posts to their Facebook wall, thereby holding themselves socially accountable to complete their goal. This was also integrated with the 2012 LIVESTRONG Austin Marathon where University of Texas runners could sign up to train for their annual Longhorn Run.
http://nikelivestrongcontract.com/Advertising, Art Direction2012 -
This is an age gate for Budweiser.com that was sold to Anheuser-Busch while I was an intern at EVB. The interface of this design brings a little interactivity to the typically boring and hassle-laden necessity of alcohol age verification pages. Simply pop some beer bubbles, and you're admitted.Art Direction, Advertising2012 -
Spec Print/Interactive/Guerilla Campaign
This is a simple little campaign for Lifesavers involving a gruff British gentleman who seeks to spread the word about Lifesavers' "Smashing Good Taste." He meets various offenders of good taste and corrects it with the "smashing flavor of Lifesavers." This is most evident in the branded social game for the iPad, where our eccentric hero delivers Lifesavers to those who need them most. It's a fun romp through a cartoony world, simply stating: "Hey, these Lifesavers taste pretty good."
Award: KC ADDY - Print - Gold
(click to enlarge)Advertising, Art Direction, Game Design2011 -
Spec Print/Interactive Campaign
This campaign for Kiwi is targeted toward young business professionals who want to use their sartorial prowess to get a leg up in the business world. The idea is that positioning Kiwi as a product for a younger generation would increase the likelihood of early established brand loyalty in the key demographic. All technical jargon aside, it looks pretty slick.
Award: KC ADDY - Mixed Media - Silver
(click to enlarge)Advertising, Art Direction2011 -
Spec Interactive Experiential Campaign
This is an integrated experiential campaign for the Garmin GTU10 Satellite Tracking device. The device has many uses, but a notable one is that it helps you keep track of your furry friends (your fur-ends, if you will). It begins with a standard print campaign for the GTU10 that eventually directs to a social media experiment before blowing out completely into a branded interactive experience for the audience. Using Garmin devices, users are able to track a "lost dog" as he roams around the country finding his way home. Using Facebook and Twitter, the dog leaves updates behind including quips, videos, special offers, and hidden QR codes that unlock exclusive content. It's a nationally integrated experiential social marketing event.
(click to enlarge)Advertising, Art Direction, Marketing2011 -
Spec Out of Home Campaign
This is a spec OOH campaign for college savings plan services from Edward Jones. The idea behind it is that even though kids look (let's be honest) really stupid, they have a future potential that lies dormant until it can be unleashed by a good education. To show that, large framed portraits of miniaturized executives and big wigs in the professional world have been placed around populated areas where people might stop to think about future plans (waiting for an elevator, at the bank, riding the subway). They may not look like it now, but they'll go on to do great things.
(click to enlarge)Art Direction, Advertising2011 -
Spec Interactive Digital Campaign
This is an interactive digital campaign for the Mission One Electric Superbike. It's the first fully electric motorcycle to be able to reach speeds of 150mph, making it the fastest production electric motorcycle in the world. Instead of highlighting the many financial and environmental benefits of owning the M1, the physical experience of riding the bike is positioned first. The tech within the bike allows it to sync with a smart phone, and the iPhone app is a representation of that feature - both technical and social.
(click to enlarge)Advertising, Art Direction2011 -
Spec Print Campaign
This is a print campaign for Bing. Instead of going a predictable route and touting the engine's many features and abilities, it goes in a little different direction. The ads create a dystopian future world where Google has become a governmental Big Brother overlord and Bing is positioned as this scrappy rebellious underdog, fighting for the people. It's a grim look into an alternate reality where our choices are governed by corporations.
Whoa. It got a little heavy there.
(click to enlarge)Advertising, Art Direction2011
